Sunday, 13 January 2019

Sustainable Fashion Brands


Until watching Stacey Dooley Investigates Fashion's Dirty Secrets, I had no idea about the impact that the fashion industry has on the planet; it shocked me to find out that it is the second most polluting industry in the world. Everyone loves a bit of retail therapy and, particularly as a blogger, there's the pressure to keep up with fashion trends by regularly buying new clothes. However, it's important that us as consumers take a step back and reflect on our consumption habits before it's too late. There's recently been a surge in sustainable fashion brands so I've rounded up some of the brands that I've come across and how they're working towards sustainability in the industry.


& Other Stories | This is quickly becoming one of my favourite shops (the jumper in the photos is from here). It's a Swedish clothing, accessories and beauty brand owned by the H&M Group. & Other Stories aim to create timeless collections to reduce waste. They have an in-store recycling program for their beauty packaging and textiles (you can also bring textiles from other brands), which helps to reduce the environmental footprint in the fashion industry - you will also receive a voucher with a 10% recycling treat.

Levi's | They launched the Water<Less process in 2011 as a way to produce certain styles using significantly less water. Since launching this, Levi's have saved more than 1 billion litres of water in the manufacturing of their products. Levi's also launched the Waste<Less collection, which produces products using recycled plastic bottles - there's roughly 3 to 8 plastic bottles per pair of jeans. These changes are helping Levi's to continue to be successful despite the planet becoming increasingly resource-constrained.

People Tree | I've only recently discovered this brand, however they have been producing sustainable Fair Trade fashion products since 1991. The clothes are made using traditional skills such as hand weaving and hand embroidery so the production process has less of an impact on the planet. Furthermore, they use low impact dyes, which are free from harmful chemicals.

ASOS Eco Edit | Although ASOS is one of the main fast fashion brands, they have created the Eco Edit to promote sustainable fashion, beauty and jewellery products. All products featured in the Eco Edit must meet at least one of their sustainable fashion criteria (criteria can be found on the website). There's also an Eco Edit symbol to help customers to identify products which are part of the range and to learn more about the products environmental and ethical credentials.


You'll find that there are loads more fashion brands out there producing clothes in a sustainable way when you start looking for them. Generally, products from sustainable brands are slightly more expensive than fast fashion brands because the products can't be produced as cheaply. However, if you cut down on buying lots of clothes from fast fashion brands and instead invest in a few sustainable pieces, then I believe that they're worth the slightly higher price tag. Ultimately, we need to change our consumption of clothes in order to protect the planet and, by changing our consumption, it will put pressure on fashion brands to change their production processes. If you want to find out more about the fashion industry's environmental impact, then you should definitely give Stacey Dooley's documentary a watch - I had no idea how damaging the industry was until I watched it! Do you shop at many sustainable fashion brands?
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12 comments

  1. I haven't shopped clothing from Asos but I've been meaning to, it's awesome they have an eco edit.

    www.themakeupaficionado.com

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    1. Yeah it's so good! I only realised that they have an eco edit recently x

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  2. Replies
    1. It is - I've pretty much lived in it since I bought it! x

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  3. I love and other stories their such a good brand especially helping your recycle old clothes!
    Check out my blog https://www.kirstybaylissblog.co.uk/ I've got some great picks form and other stories in my wardrobe page

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    1. Yeah I love all of their stuff and it's so good that they're trying to be more sustainable x

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  4. I really do want to make much more of an effort to opt for sustainable fashion!

    Danielle xx
    https://www.fashionbeautyblog.co.uk/

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    1. That's what I'm trying to do as well - it's great to see so many fashion brands trying to be more sustainable now x

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  5. What a wonderful jumper! So cozy!
    www.recklessdiary.ru

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  6. I love your jumper, it looks so cosy xx

    Gemma • Gemma Etc . ❤️

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